FAQs

Who is it for?

This workbook is for any business owner, whether you sell products or services or a mixture.  It will help you at the start of your business journey to get your Niche and Ideal Client basics in place before you go any further.  And it will help you if you are further down the track, if you have changed or grown your business and need to get clear on your new niche and ideal client/customer.  

How will it help me?

When you’ve worked through this workbook, either with me or on your own, you’ll know so much more about your brand and your business. 

You’ll have clarity on these two very essential aspects of your brand: your target market, and how you fit into it, and your target audience and how you can attract them.  You'll know how to be different, and stand out from your competitors.  You'll know how to use your expertise to be the best in your niche and you can raise your prices.  You'll know how to specifically talk to your ideal customers/clients and help them easily see how you can help them, so they want to buy - you'll be irresistible to them and it will be much easier to sell.

You’ll be well on the way to creating a brilliant, stand out brand.  Won’t that be amazing?

Can I still join The Brand Plan membership and get this workbook included?

Yes you can!  See more about my membership here: The Brand Plan.  When you join, you'll get immediate access to this workbook (along with all the other workbooks in the Academy). 

So who’s teaching you all this?!

Hello!  I’m Jane, a branding photographer and brand strategist based in Kent, in the UK. 

I have been taking photos since I was at least seven, when my favourite birthday present was my first camera!  My first proper job was in a picture library, selling photographs – but I realised that I wanted to be the one taking them, so I found some evening classes and got learning properly.  Then followed a decade of photographing for other companies, before children, and redundancy, led me to starting my own photography business in 2014.

I love meeting and photographing other amazing business owners, and creating you beautiful story-telling imagery that will build your stand out brand and grow your business.  But I’ve also spent years creating and growing my brand, and learning about branding.  It started with me wanting to know how branding photos fitted in with the rest of a brand, so I could make sure that that the photos I took for businesses worked more effectively for them.  And I discovered that I love helping you to create and get to know the rest of your brand too.

You can read more on the About Me page on my main website, and there's an introductory video to me in the very next lesson! 

Any other questions?

If you've signed in to the Academy, then you'll be able to see and answer the Quiz Questions just below to ask me anything about the workbook... if not, send me a message in my free group Your Brand Story or send me an email to Jane@janemucklowphotography.co.uk.  Thanks!